PERANCANGAN MEDIA PROMOSI PRAKTIK MANDIRI DOKTER GIGI UNTU BAGUS DI KABUPATEN BANYUWANGI

Abstract

Untu Bagus Independent Dental Practice in Banyuwangi Regency is still not widely recognized due to the absence of clear and informative promotional media. Based on data from 34 respondents, 64.7% were unaware of this practice, while Generation Z tends to seek dental health information through Instagram and TikTok. Therefore, promotional media that align with their digital consumption patterns are needed. This design project aims to increase service awareness and build a professional image through data collection methods including interviews, observations, documentation, and questionnaires, which were analyzed using SWOT and USP as the basis for developing communication, visual, and media concepts. The design outcomes include Instagram and TikTok content consisting of eight feed posts, one carousel, four reels, five stories, and five icon highlight covers, as well as printed media such as posters, brochures, X-banners, keychains, and stickers. The design applies visual communication design principles with a modern minimalist style, using light blue and white color schemes and sans-serif typography. This design aims to increase the reach of information, and attract audience interest in the practice’s services.